In 1985 I got a one year scholarship through American Scandinavian Foundation and a job as secretary at IBM in New York. I was in heaven because of many reasons, but also because of the technical learning’s I made. Until that day I had not touched a computer, but now I was sent off to as many classes I wanted and I founded that I learned fast. It was actually me that after class helped my American colleagues. I joined the IBM-AIESEC e-list, and at once I hade 50 networking friends. I was invited to parties, picnics, travels and other events. I was never lonely, thanks to the e-list.
In 1986 I moved to Stockholm and started to work in the advertising industry. Desktop publishing, Mac and ICQ was hot. I learned a lot from my colleagues and the tech industry since the clients we hade was Telia, Nokia and Microsoft. For five years I worked as Account Executive on the Microsoft Nordic account and I was involved in one of the largest launches that Microsoft ever have had; the Windows’95 launch. That year Internet got hot.
In 1992 I was a crew member of a female sail racing team. We were sponsored by GEAB and Bob Erixon gave us cell phones. For us it was a fantastic device for keep a group of 13 girls updated on latest information to prepare for races.
In 1997 I was recruited by the tour operator Ving to start up there’s e-business in Scandinavia, and in 2001 I was recruited by the Scandinavian Airlines as e-Business Developer. The company hade expansion plans and in need of recruiting 5000 people. Then 9/11 occurred…..Instead 6000 employees where laid of and I was one of them. I started my own company Netsky e-Business Development in 2003. Since 2006 I work for the train operator SJ with e-business, and studying General Management on distance at Henley Management College in London.
To keep my large interest on top about web and tech development I attend a lot of seminars. One of the best seminars in Stockholm is SIME. I have attended this event since 1997. Now web 2.0 is hot, which I define as social and user participating media.
My interest in the tech industry is the user and business perspective, not the tech it self.
I run my own blog, but I’m not able to spend as much time posting as I would like to.
Now I’m curious about you and what the future has to bring……
Please, share your story.
First published at Female Role Models
Thanks Anette for helping us market SIME! See you at the event.
PS Fun to read about your career DS
Posted by: beata | 2007-10-02 at 15.35